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Home Blog Santa's Ranch ushers in the holidays in New Braunfels


Get ready to embrace that holiday spirit, because Santa’s Ranch in New Braunfels is open! Home to 1.5 million Christmas lights, Santa’s Ranch is the place to see one of the Hill Country’s favorite holiday lights displays.

This annual tradition is a can’t miss if you’ve never had the pleasure of meandering through what’s known as the “Greatest Light Display in Texas.” Arrive to sleigh bells, Rudolph, Frosty, and the Three Wise Men, and then drive past lighted gingerbread houses, nativity scenes, depictions of the North Pole, and much more. You can also snack on homemade kettle corn, hot cocoa, roasted pecans, and other holiday snacks. Santa’s Ranch is open Sunday through Thursday, 6–10pm and Friday and Saturday, 6–11pm until January 1. 

The opening of Santa’s Ranch is one of many holiday events in the Hill Country that you and your family will want to put on your schedule:

Photos with Cowboy Kringle, Gruene
Weekends starting November 19–20
Photos with your kids (or the whole family, or even your or pets) and Cowboy Kringle, “Gruene’s own brand of Santa,” is another great annual holiday tradition in the Hill Country.

Downtown Wine & Wassail Walk, San Marcos’ Downtown Square
Friday, Nov. 11
This adult event features a festive, progressive tour of downtown San Marcos’ shops with paired wine and hors d’oeuvres.

Downtown Holiday Lighting, Downtown New Braunfels
Friday, Nov. 18
Be there for Santa’s arrival and the lighting of the Christmas tree.

Sights and Sounds of San Marcos, San Marcos
Wednesday, Nov. 30 to Saturday, Dec. 3
This annual holiday festival brings Hill Country families together for ice skating, a visit from Santa, live performances, games and rides, a gift shop, and the viewing of thousands of lights that twinkle along the San Marcos River. 

Wassailfest, Downtown New Braunfels
Thursday, Dec. 1
Wassail makes a great addition to an evening spent shopping, listening to music, and enjoying the beautiful lights.

Gruene Christmas Market Days, Gruene
Saturday and Sunday, Dec. 3–4
Unique holiday gifts await at Gruene Market Days’ Christmas market, with almost 100 vendors to choose from offering with one-of-a-kind products, crafts, and unique Texas wares.

North Pole Village, Canyon Lake
December 10–17, 17–18
This annual holiday event for the whole family features an abundance of festive activities including face painting, a live Nativity, letters to Santa, a Toyland, caroling, hayrides, and a pet barn.

Want more information about buying a new home in the Hill Country? Visit The Crossings, offering two brand-new single-family neighborhoods from Lennar Homes with a total of 16 floorplans ranging from 1,600 square feet to more than 3,100 square feet. These individual New Braunfels homesites each back up to a private greenbelt instead of other homes and rolling hills and thick vegetation provide an additional buffer around the community, yet the private, serene feel is contrasted with great convenience to I35, making commuting a breeze, as well as an array of nearby shops, restaurants, and work centers. The Crossings also offers amenities including trails, green space, and a family pool.

You can also click below to view all floorplans.

View All Floorplans

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