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Home Blog New HEB Plus Coming to Northeast New Braunfels



 Residents and homebuyers on the Northeast side of New Braunfels are rejoicing with the announcement that an HEB Plus is being built at I35 and FM 306. The new store will be the first HEB Plus in the city, and will offer electronics, toys, housewares, grilling and outdoor goods, party supplies, apparel and more, in addition to groceries.


“This (new HEB) has been a longtime desire of the residents of the north side of the city,” said Michael Meek, president of the Greater New Braunfels Chamber of Commerce,” in the New Braunfels Herald-Zeitung. “It’ll also provide some breathing room for the other two stores. All residents who shop at HEB will benefit from this.”


HEB’s $14 million investment includes the 120,000-square-foot store and 29,000 square feet of retail. There will also be a gas station and car wash, according to KGNBThe store is expected to employ more than 100 full-time workers and has also committed to $500,000 in much-needed drainage improvements on the site.


The addition of the highly anticipated store is being made possible in large part thanks to “a total of $1.5 million in possible economic incentives,” according to the Herald-Zeitung. “New Braunfels City Council…approved a 4B Board recommendation to use sales taxes to provide up to $800,000 in incentives to HEB to help fund infrastructure improvements for its new store. The incentive deal contains provisions — including employee hiring and payroll payout targets and an opening date of Jan. 1, 2017 — which the firm will have to hit in order to receive the full amount of the stimulus package.”


New Braunfels recently announced a record sales tax rebate of $2.75 millionspurring further development in the 13th-fastest growing city in the nation.


“The city, which levies a 1.5 percent sales tax, uses its sales tax rebates to help fund municipal operations and keep property taxes down,” said the Herald-Zeitung. “Sales taxes—the municipal government’s leading source of revenue—account for 34.5 percent of income for the city’s general fund, its main operating fund, while property taxes supply a smaller portion, 26.4 percent. Sales taxes also fund the city 4B Board’s economic development and civic improvement efforts.”


HEB Plus will be located just up the street from The Crossings, the newest offering from SouthStar Communities featuring two neighborhoods of brand-new homes, Brookside II and Camden Collection, from leading national builder Lennar Homes.


This inviting 288-acre single-family new home community will usher in a new era for New Braunfels homebuyers, with a focus on complete community living in an ideal location between Austin and San Antonio in the heart of the Hill Country.


Brookside II and Camden Collection will feature several modern, spacious floorplans and Lennar’s famed Everything’s Included (EI) program, which builds in many of the most sought-after features and finishes at no extra cost. The community also features amenities including a swimming pool, grassy play areas, and walking trails, and Quick Move Homes which offer buyers the opportunity to choose their home and move in without the wait of construction.

Learn more about buying vs. building a Hill Country in a previous post

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