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Home Blog New Braunfels is the perfect location to take advantage of Austin, San Antonio job markets

For those looking for a strong job market in Texas, the Hill Country is a no-brainer thanks to its location between Austin and San Antonio, two of the most dynamic cities in the nation. And New Braunfels, right there in the center of the Hill Country, boasts its own strong employment growth, making it even more attractive for those looking to buy a new home in the Hill Country.

All about Austin

Austin is No. 1 on U.S. News’ Best Places to Live list, and the job market is a large reason why.

“The unemployment rate in Austin and the surrounding area is lower than the national average, and the median household income has trended well above the national median as well,” they said. “Many Austinites are government employees working for the many state agencies that are headquartered in Austin. Meanwhile, Central Texas has become known as a hub for technology. Nicknamed ‘Silicon Hills’ in the 1990s, Austin is among the top areas for venture capital investment in the country. Another major employment source is the University of Texas, one of the largest public universities in the U.S., with more than 24,000 faculty and staff members.”  

Austin also tops NerdWallet’s list of the Top 10 Cities for Job Seekers, which was comprised from unemployment statistics as well as the “increase in the working-age population from 2010 to 2015 with U.S. Census Bureau data. These two metrics, which represent the health of a city’s job market, were given the most weight in our analysis. Our methodology also includes census data for median earnings and median monthly rent in each city to provide a gauge of cost of living,” they said.

Savvy San Antonio

San Antonio also appears on both the U.S. News and NerdWallet list, one of many that recognize the excellent job opportunities found in the city. U.S. News points out that, “San Antonio offers a thriving job market with growing opportunities in the bioscience, renewable energy and manufacturing industries. Leading companies include Southwest Research Institute, Valero Energy Corporation and Toyota.” 

They also recognized San Antonio’s proud military history, “with Lackland Air Force Base, Fort Sam Houston, Camp Bullis and Randolph Air Force Base forming the Joint Base San Antonio. As a destination city, the leisure and hospitality industry is well-represented, providing jobs for nearly 124,000 employees. Other top employers include the homegrown supermarket chain H-E-B, with a local workforce of 20,000, as well as the Fortune 500 Company USAA and the Northside Independent School District.”

San Antonio also made Forbes’ list of next big boom towns for its “soaring population rates as well as a good job market and soaring industry.”

New Braunfels news

Movoto’s Guide to the 5 Cities Near San Antonio Where You're Most Likely to Find a Job has New Braunfels squarely at the top, which comes as little surprise to those who have been paying attention to the New Braunfels economy.

“The second largest city in the Greater San Antonio area, New Braunfels is home to commercial vehicle retailer Rush Enterprises. Residents enjoy a low unemployment rate,” they said. “In addition to Rush Enterprises, other major employers in the city include Comal and New Braunfels ISD school districts, Wal-Mart Distribution Center, Schlitterbahn Waterpark, Christus Santa Rosa – New Braunfels Hospital, HEB Retail Grocery, Hunter Industries, Comal County and the City of New Braunfels. Together, these companies have over 9,000 jobs available for the community. The cost of living for New Braunfels is at 105.9 compared to San Antonio's 92.3 index.”

Employment growth in New Braunfels has been steady. Canadian-based CGT U.S. Limited, which produces coated fabrics and films for the automotive industry, is constructing a new $80 million manufacturing facility in the city and creating at least 275 new jobs

This follows several other announcements including Amazon’s new 855,000-square-foot fulfillment center in neighboring San Marcos with plans to hire 1,000+ employees, HEB Plus’ new store in New Braunfels and Epic Piping’s recently announced employee expansion that will bring hundreds more jobs to the Hill Country. New Braunfels is the second-fastest-growing city in the nation and is projected to grow another 36+ percent in the next 15 years. 

Want to learn more about living in the Hill Country? Visit The Crossings, where beautiful new homes in New Braunfels meet the ideal location. This masterplan features new Hill Country homes for sale with two single-family neighborhoods from leading builder Lennar Homes. Sixteen different modern floorplans are offered, ranging from 1,600 to 3,117 square feet, with 3 to 4 bedrooms, open floorplans, gourmet kitchens, spacious gathering areas, upgraded features, and scenic Hill Country views. The Crossings also offers popular masterplanned amenities including a swimming pool, grassy play areas, and walking trails, along with an ideal location that feels private and serene but maintains easy access to I35 and all the best of New Braunfels.

For more information about buying a new home in the Hill Country, visit The Crossings or click below to download the free Guide to Buying a New Home in the Texas Hill Country.

Guide to Buying a New Home in the Texas Hill Country


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