The fastest-growing city in the nation, San Marcos continues to expand with word that the world’s largest retailer, Amazon, will open a new facility there and hire 1,000 employees. Job growth in the Texas Hill Country has been impressive all year long with corporate relocations and expansions. HEB also announced it’s building a $14 million HEB Plus in neighboring New Braunfels—the first of its kind in the city.
The San Marcos City Council unanimously approved incentives to entice Amazon to San Marcos earlier this year, according to KXAN. “City records indicate Amazon would get a 40 percent discount on local property taxes over the course of 10 years. The major online retailer could also get incentives like annual refunds of 85 percent of ad valorem taxes on equipment,” they said.
The 855,000-square-foot fulfillment center will be built on McCarty Lane in South San Marcos. This will be Amazon’s fifth fulfillment center in Texas. “Amazon’s other Lone Star State fulfillment centers are located in Schertz, Coppell, and Haslet, with a fourth facility under construction in Dallas,” said BusinessWire. “In Texas, Amazon currently employs more than 3,500 full-time associates, has invested more than $400 million in the state and continues to grow its operations to meet customer demand.”
The consistent population and employment growth among these two Hill Country communities—New Braunfels is the 13th fastest-growing city in the nation with projections to grow another 36+ percent in the next 15 years—has experts talking about a mega-region that would turn the I35 Corridor from Austin and San Antonio into a “new Dallas-Fort Worth.”
“Census data released in March showed that Hays and Comal counties—which include San Marcos and New Braunfels, respectively—were the fifth- and ninth-fastest-growing counties in the U.S. from July 2013 to July 2014. Cities like San Marcos and New Braunfels also aren’t just growing, said the San Antonio Express-News. “They are changing, becoming economic hubs in their own rights.”
The publication has credited the area’s growth to “more people…moving into suburban ring counties that are close to large metro areas. There’s more available land there to build, and more businesses and industries — and therefore, more jobs — are also plunking down in those areas. Plus, commuters have easy access to big cities.”
Buying a home in the Hill Country
Access to the large employment centers of Austin and San Antonio continue to be a driver for Hill Country homebuyers. However, New Braunfels’ large employers include the Comal ISD, Schlitterbahn Waterpark, Walmart Distribution Center, New Braunfels ISD, and Christus Santa Rosa. New Braunfels gained almost 2,000 jobs last year alone. “Three companies — IBEX Global, CBE Companies and Nexus Medical Consulting — were responsible for roughly 1,000 of the new jobs, according to Michael Meek, president of the Greater New Braunfels Chamber of Commerce,” said the San Antonio Business Journal.
Home prices in the region are also up, with a 5.3-percent rise over last year, while inventory shrinks thanks to the area’s popularity. This confluence of factors has made The Crossings, the newest community in New Braunfels, even more popular.
New Braunfels homebuyers have discovered this new 288-acre community, which features two single-family neighborhoods from Lennar Homes plus great onsite amenities including a swimming pool, grassy play areas, and walking trails. Hill Country views and a location with easy access to I35 make it even more desirable.
The Crossings’ homes showcase modern floorplans, spacious gathering areas, and many of today’s most coveted features thanks to Lennar’s popular Everything’s Included (EI) program, which includes items like granite countertops, Energy Star® stainless steel appliances, window coverings, and landscape packages, at no extra cost.